The popularity of podcasts has been on the rise in recent years. According to the Australian Podcast Data Kit, approximately 83% of Australians were aware of podcasts in 2019, an increase from 78% in 2018. There is a rising a demand for audio content and there has never been a better time to invest in podcasting.
But what makes podcasts so special?
Podcasts are great way to build people’s trust in you and your company. By sharing your expertise in your field and educating others on topics that you know best, you bring value to your listeners that money cannot buy.
Podcasting has an edge over other strategies for sharing content – listeners can tune in whether they’re at home doing the dishes or on the commute to work. It is incredibly flexible, and your podcast is able to penetrate into the busy lives of your listeners through small doses of content here and there.
Check out this post by Forbes on more benefits of podcasting for businesses!
So how can we help you?
We can assist with technical aspects such as recording and editing, as well as script writing. We will produce creative and engaging content for you to deliver to your listeners.